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[10.34 MiB] Licensing Tales books by Greg Battersby

A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book recounts experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
Licensing Tales
Title:Licensing Tales
Format Type:eBook PDF / e-Pub
Author:
Date release:
Size:10.34 MiB
Category:Reference, Books, Business & Personal Finance
Comments
  • Contract with a SEAL
  • A SEAL's Purpose
  • Avenged
  • A SEAL's Pledge
  • A SEAL's Triumph
  • A SEAL's Devotion
  • Resisting his Target
  • After the Storm
  • Montana SEAL Friendly Fire
  • No Place to Run
  • Lightning Game
  • Issued to the Bride One Sergeant for Christmas
  • Chopper
  • Lone Rider
  • Fall Out
  • A SEAL's Courage
  • Shades of Gray
  • Predatory Game
  • Liam's Lily
  • Honor Reclaimed
  • Crossing the Bluff
  • Cobb
  • Honor
  • Impact Zone